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Digital Marketing Strategy (APA 6th Edition)

With current situation of COVID-19, marketers are facing challenges especially those ones who have not embraced digital marketing. The world have turned into online marketing for fear of contracting of COVID-19. This shows that it is either the marketer embraces digital marketing or the business fails as potential buyers are at home and no one will opt to go buy goods or get services outside for the fear of getting infected with Corona Virus. Most business owners don’t have an incorporated plan for growing and engaging their audience (Customers) in an effective way. Lack of a proper plan with the current situation, will face difficult times accessing their potential customers.

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