blog writing #good advertisement

In businesses, advertising can be either a good or a bad tool. In recent years advertisements have been used to boost the consumption of goods and influence purchase decisions. A bad advertisement can also be referred to as manipulative advertisement. According to Phillips, manipulative or deceptive advertisement is “an advertising that tried to favorably alter consumers’ perceptions of the advertised product by appeals to factors other than the product’s physical attributes and functional performance” (Phillips 79). Advertising socializes people to adopt consumerist values, which is why manipulative and deceptive advertising is morally objectionable. Consequently, people are led into material abundance, which then encourages salespeople to sell more by making consumers want their products by making them work harder for money to acquire them. However, advertising has a good side as well. To succeed, and grow a company, advertising is considered crucial.