blog writing #tiktok campaign critique

The purpose of this paper is to analyze Tik Tok's biggest-ever advertising campaign (TikTok 2019), which is a campaign to celebrate and highlight the impact that TikTok's community has had on culture and society, by becoming a ubiquitous part of everyday life, and for bringing joy, entertainment, and humor to everyone. Various avenues, including TV, radio, online, and social media channels, including events, were utilized for the campaign, which began on 18th August 2019. Having started in August 2019 in the United States, the campaign then expanded to countries such as the United Kingdom, Australia, as well as Canada over the next few months.