blog writing #the ways of a domestic brand to develop itself in the global market

Globalization is not as easy as domestic marketing. Domestic firms are seeking to go international face several challenges because the dynamic global markets pose several uncertainties and problems. Different countries have different cultures. It affects how they perceive other brands in the market. According to the study done by Lin and He (2015, p.211), customers have a different perception of domestic and foreign brands. Consumers perceive foreign brands more positively than domestic brands in China because of the enhanced corporate and store images. However, there is a difference in the ways consumers perceive corporate images and store images.