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Southland Baking Company need to prioritize their stakeholders and their competing interests. The company has several stakeholders with different interests hence making it quite challenging to align. The study will present the different responsibilities the company hold for each of its stakeholders and will also respond to the specific actions the company will take to ensure that they produce healthy products to their target market. The company’s key stakeholders include its customers, consumer-activists groups, litigants, the government, the food and beverage industry, investors/shareholders, and its employees.

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