blog writing #premium canadian apparel - roots clothing line & accessories

The Canadian company Roots Clothing Line and Apparel, founded in 1973 in Toronto, has grown into an iconic lifestyle brand recognized for its premium apparel and leather accessories. With a notable presence in Canada and a growing online sales platform, it operates in a competitive and dynamic market. Roots Company sells designer clothing, leather goods, footwear, home decor, and apparel. Canada's Ontario is home to its headquarters. With the creation of their first negative heel shoe in 1973, the company began with a small-scale production for its potential consumers (Roots n.d). Since the company's formation, its market has grown significantly, from a single tiny store in Ontario to three retail locations across the United States. The business is also enlarging its market into Asia and Europe. This analysis will use Porter's Five Forces to evaluate the major forces influencing the apparel industry in which Roots competes in order to better understand its competitive landscape. In 2022 alone, Roots Clothing Line and Apparel had a reported a total revenue of $272 million with a Canadian market share of 1.9% as of 2021 (Smith, 2023).