blog writing #oberoi hotels: background information

The case study discussed below presents the challenge being faced by Gautam Raj, Executive vice president, Strategic Development, The Oberoi Group when making submissions to the chairman P.R.S Oberoi for giving shape to the organization’s future strategic plans and developing the blueprint for its further growth. The organization Oberoi Group Hotels is among the leading India-based hospitality company and had plans to expand in the five-star deluxe segments by looking for new opportunities for its luxury leisure business so that to obtain a greater geographical spread. As such, the case provides detailed information associated with “The Oberoi” resorts starting from their founding to their branding, and marketing strategies in order to put into perspective the challenge faced by the protagonist in making appropriate recommendations concerning the optimal choice of location for brand new luxury leisure resorts.