blog writing #key drivers influencing sustainable business practices and stakeholder management and sustainability

Recognizing the significance of sustainable development require amplification of sustainability aspects in a given organization. Although to realize sustainability goals, the corporate stakeholders need to understand the internal and external environment of its operation (Mokhtar & Deng 2015, p.174). Hence, the success of a corporation depends on the ability of an organization to recognize the primary forces that drive change to gain of competitive advantage on opportunities present in the market. The key drivers can be a new idea or practices adopted by a company for sustainability. Corporations implementing sustainable practices are always resilient to risk of diversifying manufacturing process (Grigorescu, Maer-Matei, Mocanu, & Zamfir 2019, p. 1). Currently, companies have dedicated their management commitment and investments to sustainability. For instance, some companies such as Apple Inc. measure their innovation-based on the environment to engage sustainability.