blog writing #ideas for strategy in a company

A company's purpose, or corporate idea, guides its operations, which are directed toward particular objectives under a framework created by strategy. Top management defines strategies, which are predicated on an examination of both internal and external factors. According to Kotler (1967), strategy can be defined as a foundation of broad ideas that a firm uses to protect its customers, maintain its competitive advantage, and make the most use of its resources. This illustrates the growth of firm resources, competitive analysis, and consumer attraction the three pillars of strategic thinking (Juslin & Amp, 2018). Nevertheless, the real contents of the plan are sometimes left unclear when employing a framework idea of strategy.