blog writing #how data drives uber’s efficient but controversial business model

The Uber business, which is in 65 countries, making about 15 million trips a day, has a team of in-house economists to analyze the data from such trips to establish the most efficient means to maximize the efficiency of the market, specifically surge pricing. The data collected by Jonathan Hall and his team are used to understand passenger driver behaviour. Randomized controlled tests and improvements over the years have been used to improve algorithms as well as make the systems better (Solman, 2019). The latest improvement has focused on constantly keeping the drivers busy by ensuring that they have a rider at every convenient time to ensure they make as much profit as possible.