blog writing #glossary definition 6: social media influencers

The rise of social media has led to individuals increasing their outreach to their global audience. Many popular influencers are found on popular platforms such as Facebook, YouTube, and Instagram. However, not all celebrities are social media influencers and vice versa is true. This article elaborates on who exactly are social media influencers. According to webster's dictionary, an influencer is a person who can affect the purchasing decisions of others due to their status in society in terms of the type of relationship they have with the audience, authority, and position. This raises a question, who is exactly a social media influencer, and how do they impact their followers., does the number of followers automatically make one an influencer? To influence, one must be able to self-brand themselves to explore their full potential.