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The kids will often call us throughout the weekdays and say, “I have an assignment to complete, I want to use the WiFi,” and we will go scoop them up. This project examines audience studies out of an American viewpoint, especially from the standpoint of ethnographic population studies scholars. Other nations and areas have a variety of theoretical and philosophical perspectives. In this case, ethnographic approach. Scores, focus groups, polls, and person’s meters produce essential data for marketers and mass media firms. Contrarily, audience analyses ethnographies are beneficial for policymakers as well as academics, especially in the Media, Telecommunications and Cultural Studies fields. This project explored the impact of the US Centre for Contemporary Cultural Analyses' ethnographic community methodology on American audience studies literature.

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