blog writing #data analysis project

Data analysis serves as the core for every study or research work. The management and strategic implementation of different policies is strengthened when the necessary data is available. This project has analyzed a data set of e-commerce business houses attempting to find different factors that have direct influence on customer satisfaction. The business retrains its focus on refining customer experience, honing marketing strategies, thereby growing returns, through the analysis of various dimensions of customer demographics, buying behavior, and the satisfaction resulting from this. The dataset represents a variety of variables related to both numerical and categorical data, thus providing an overall picture of the customer base.