blog writing #case study: beyonce’s beyhive

Lifestyle Marketing acknowledges that people divide themselves into groups based on their interests, their disposable income as well as how they spend their leisure time. The Beyhive is responsible for promoting and defending all brands of Beyonce. The group has divided itself into sections with each playing a role. Those who belong to worker bees play the role of the amateur journalist, the honey bees focusing on praising Beyonce, and finally, the killer bees who have dedicated themselves online, to defending the artist against any attack. The lifestyle Marketing technique mainly focuses on people who use products in a desirable setting to help them express their social identities (Solomon,2016).