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In essence, a business strategy serves as the organization's master plan. A company's management develops and implements this plan to achieve its strategic goals. A business strategy is a long-term framework that depicts the anticipated strategic trajectory for an organization (What is a business strategy? and how to develop one!. 2023). A synopsis of the tactical and strategic decisions that an organization must undertake to achieve its overarching objectives will be included in this long-term strategy. This firm strategy will then function as the primary management framework. Management needs to embrace this structure from the moment it is established.

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