blog writing #barney butter company

The company was founded in 2008 in Fresno, California (Dormedy & Blanco, 2018). It is Family-owned and the third-largest producer of Almond butter. The company's products are non-GMO. It uses organic fair-trade ingredients whenever possible. The company applies blanched almonds to achieve the smooth texture of their butter (Bird et al., 2020). Blanching is taking off the almond skin before making the almond butter. It is done to set the company apart from its competitors, achieving a competitive advantage. Its top competitor is Volac Company. Other competitors include Peanut Butter & Co, NuttZo, and Nutella. The company's CEO is Dawn Kelly.