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Lululemon Athletica Inc. is an athletic apparel company founded in 1998 by Wilson. The company was one of the best in selling yoga apparel and providing yoga classes (Beninger et al., 2014). The study will focus on the details presented in the case by identifying the main issues featured in the case and diagnosing the overall communication situation. It will also identify the key stakeholders involved and how they are affected and impacted by the problems identified. The company has several stakeholders. They include the media, customers, employees, stockholders, competitors, and community leaders.

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