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During the Covid-19 pandemic, many organizations went through a hurdle trying to market their products to their consumers. However, many failed due to a lack of proper advertisement strategies. Savor PR Agency is one of the companies that survived the crisis due to the innovative approaches they used during the period. One of the strategies applied by the company was carrying out giveaways i.e., by giving guests one night of beer and food bliss. It is one of the ways that companies can implement to portray uniqueness in their adverts. I argue that advertising sameness is not a better solution during the pandemic period.

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