blog writing #acquisition of tableau by salesforce

On 1st June, 2019, the two companies i.e. Salesforce and Tableau informed the public of the definitive agreement under which Salesforce would acquire Tableau (Nina, 2020). The main reason for the acquisition was to form a platform where teams can collaborate to give real-time customer support hence uniting the customers where necessary. The acquisition deal was $15.7 billion. Immediately after the acquisition, Salesforce informed the public that it would integrate Einstein Analytics with the firm acquired and will be renamed Tableau CRM. Salesforce hopes to achieve an easy tactic of connecting any information with the integration and helps it in faster decision making. The deal stated that Tableau shareholders would get 1.103 Salesforce stocks, this is valued at $177.88 per stock, showing a bonus of 42% to the then Tableau’s closing amount. The plan was completed on 1st August, 2019. It owns Tableau 100%.